The paper will benefit company managers, marketing managers, company owners, and all affiliated stakeholders in emphasizing a new way to consider future viral marketing strategies, understanding its impact on corporate brand reputation, and how to manage negative comments pertaining to corporate brand reputation. This paper will discuss the. Viral marketing has become a promotion tool for marketers in creating awareness of their products Kusumadjaja,2014. At the time, Mekanism was a digital social media production company that developed viral marketing campaigns for various firms. We have witnessed great interest and a wealth of promise in content-based image retrieval as an emerging technology.
The most prominent of those studies discuss the environmental benefits and costs of the project. Therefore, understanding the impact of viral marketing on consumer brand knowledge will help derive the most effective management approaches for the company. The movie also markets heavily off of word of mouth from the thousands of Batman fans. In addition to the more common social media web sites LinkedIn, Facebook, etc. By using this site a user might download an auditory review of a competition game to use it on their system Scott, 2011.
The idea of viral marketing is a little bit different as it spreads a thought while its distribution actually. Findings from this research, it shows that Instagram influencer with high numbers of followers is considered more likeable and has the chances to transform the potential customer to customer. For the first time, small brands have a chance to make their appearance in the global market ad challenge the dominating position of the historically top brands. Examples include the glycopeptides 1958 and the quinolones 1962. As long as each infected user shares the idea with more than one susceptible user on average i. These results hold even when the authors control for how surprising, interesting, or practically useful content is all of which are positively linked to virality , as well as external drivers of attention e.
The basis of viral marketing has been around for a long time. We then present an innovative methodology for collecting data unobtrusively and in real time. They also focus on logos. This research paper is mainly focused on how viral marketing affects the global market nowadays. Viral marketing, as opposed to this method of advertising, is very cheap as the only amount of money spent is that used to pay service providers for the internet. Viral marketing is a credible way to replace all other forms of advertising and it is appropriate to review the various ways of doing this while still reviewing the benefits.
Viral marketing is exists due to the Internet and other media. We have created an exhaustive list of topic ideas that would be a good basis for research papers. Generally Google Glass do not require users to install apps because they. . Links to other sites 6.
Business Week describes web-based campaigns of Hotmail 1996 and The Blair Witch Project 1999 as striking examples of viral marketing. All they need is content that draws attention and modern, digital culture will help spread their message. In 2010, they saw sequential increases in profits, but only 10% growth in billings with fewer clients signing on. The producers encouraged viewers to make copies of the show on video tapes and give them to friends in order to expand viewership and increase demand for the fledgling Comedy Central network. Most work on viral marketing has concentrated on viral marketing campaigns, with little emphasis on the impact of viral marketing on corporate brand reputation. Of course, many people simply ignore such messages treating it like spam, but the effect of this type of marketing is enormous. Apart from that it will effect higher perceptions of popularity because this higher perception of popularity leads followers to contribute more critics and perception from the social media influencer toward the brand of the products and services Milnes, 2016.
The more business impressions they create the higher likelihood that a consumer or other business requiring a service will make contact to purchase a good or service. E-mail and Web pages provide the best medium to facilitate this. Further, it will explain the sampling methodology that will be in use and how data will be collected using the sampling technique. The advertisement which contains a smart and bright idea is perceived by the consumer and when he is interested in the ad he simply shares the information with his friends and relatives. The more quality connections a company can make, the more business impressions they will create. The product or service has to add value for the sender, as well as, the receiver.