In order for schools to be able to successfully use social media to connect with key stakeholders, such as prospective or incoming students, the characteristics of social media must first align with what the school is already doing in terms of marketing and branding. Yet, research in the English Department at Northumbria University is helping to bring an historical perspective to modern thinking about depression. The initiative did not get much traction, with less than 15 tweets, whereas a big response usually elicits at least 50 or more tweets, so the team put it on hold for now Cigleske, personal communication, April 3, 2012. Measurement expert Paine 2009 argues that the only way to effectively measure engagement is not by analyzing the number of stories, posts, tweets or videos that the organization publishes online, but rather how people react to that content. The process of dialogue: Participation and legitimation. Waverly included materials for her more advanced learners to progress at a higher level if they so chose.
How can Marquette University better integrate a research plan to ensure such strategies are being implemented? There are several different types of case studies including illustrative, exploratory, critical instance, program implementation, program effects, prospective, cumulative, narrative, medical, and embedded. Cigelske explains: One of the biggest community builders is just to know that there are other people out there like you. CenturyLink was selected as the provider not only delivering reliable, responsive Wi-Fi to fans in the stadium but expanded internet connectivity to coaches and the media. Each short video is accompanied by teaching notes for added context, suggested discussion questions and role-playing ideas to help engage groups of managers in learning experiences of their own. Waverly realized that her course materials were focusing more on mathematical-logical learning styles and made an effort to include activities for her students that were more appropriate to students who favored other learning styles.
However, in some cases a case study may not include this section so that the students can discuss the possible outcomes of the results. What else could Cadbury do to ensure its supply chain was ethically managed? A discussion of ways to handle validity, reliability, and generalizability follows, with special attention to case studies as they are applied to composition studies. Cigelske explains: One of the most important things to keep in mind with social media is that it is not something separate from everything else that you do. This case is freely available to the public. The university was able to address these concerns by speaking directly to those stakeholders who wanted answers about the program see Figure 5.
Bird on a wire: Is Twitter the next big thing or dead on arrival? Finally, this guide examines the strengths and weaknesses of case studies. A report of the two weeks leading up to National Marquette Day January 29 through February 12, 2012 gives a snapshot of the quantitative metrics the team uses to analyze and evaluate its social media platforms see Figure 3. Consulting social media in the college transition process: Experiential accounts of the class of 2014. The case considers the issues of partnering, soliciting funds vs. As an example, students might use the chalkboard to brainstorm ideas for a lampshade design and then create it using a 3-D printer.
But some materials, such as ball bearing steel and titanium alloy are particularly challenging and will wear down cutting blades quickly. The 10 most popular Pinterest pages in higher education. Public Relations Review, 35 2 , 150-152. What techniques and narratives did they use to keep the two sides talking and resolve the political impasse? Bagley, Ravi Dhar, and Fiona M. However, some scholars have debated the difference between passive following and active engagement in social media. Specifically, Marquette University maintains multiple official Twitter accounts, one Flickr account, one YouTube channel, a Foursquare page, several official Facebook pages, a Tumblr site, a LinkedIn account, a Google+ account, a Pinterest pinboard and two Instagram accounts. Students are asked under what set of circumstances and at what time would it be most advantageous to proceed? A selection of the top 40 cases are available for purchase through our.
There is so much uncertainty when you are a teenager and getting ready to go off to college. Students are asked if this price represented a realistic valuation of the enterprise and if not, what was Shake Shack truly worth? Utilize tools to vote on the best solution or approach to the problem. Are there challenges specific to each of these organizational settings? Since the social media initiatives were very recent and no prior baseline existed, the social media team created its own baseline and believed the five percent interaction was a reasonable goal. Evaluation The marketing and communication team measures effectiveness based on the level of engagement, or interaction rates, from each post on all social media accounts. Waverly noticed that the students immediately responded to the personalization of their curriculum and their motivation to participate in class activities was markedly higher then in the past. It is evident that Marquette University is extending a major effort and commitment to connect with key stakeholders through social media websites.
We did something called the Freshman Video Project, where we gave flip cameras to seven incoming freshman to document from when they were admitted to when they came to campus. Social media also enable the university to serve as the information bridge. Not only does the marketing and communication team seek to create relevant and interesting content that the target audience could respond to, they also discussed the importance of creating dialogue. Case studies generally include descriptive research, exploration of a situation, and draw conclusions in context of the situation. Case Studies in Strategic Communication, 2, article 2. However, Marquette embraced social media as early as October 2008 and uses integrated social media networks, such as Facebook, Twitter, YouTube, Foursquare, Flickr, Tumblr, Google+, Pinterest, and Instagram to connect with students, faculty, and alumni.
Re-assessing own language use in English language teaching Research is challenging widespread perspectives on teaching English as a second or additional language. Community The importance of community is magnified on social networks, as distinct groups, such as the Class of 2014 Facebook group, can serve as a trusting and supportive environment in which to establish relationships Chayko, 2008. Although social media was incorporated in the promotion of National Marquette Day, there were also many traditional tactics, such as costume contests, games, reunions and prize giveaways around campus. The space also had to be versatile enough to adapt for use as a studio or traditional classroom since, like many other schools, Roski is pressed for space. The insights derived from this case study are useful in helping communication and marketing professionals in higher education better understand and apply social media practices to build relationships with key stakeholders. As Google+ grows, early adopters reveal brand-page best practices.