So, the brand can introduce new products to increase the size of its product portfolio as well as market share and customer base. Cannibalization is a concern here, as well, with the company continuing to expand its platform of mobile Internet devices. The Most Innovative Companies of 2017. Before pursuing any financial strategies discussed on this website, you should always consult with a licensed financial advisor. The wearable device market is certainly buoyant, as can be seen in the strides made by newly public Fitbit. The brand is consumer-driven and make high profit margins.
An iWatch is probable sometime this year, as well, likely followed by an iPad Air 2, an iPad Mini 3, an iPad Pro, new Macbooks, and an updated mobile operating system. Premium quality of customer experience In Apple case study, we will see how it pursues to make a magical solution to ensure the long-lasting relationship with the customers to increase its sale of products. . This choice of strategy supports control over the distribution of products; however, it also limits the market reach of the company. Finally, if one digs into Apple products and key differentiation it has always been Design, Speed and Brand Equity.
Apple is already known for a great marketing strategy and it is also a source of competitive advantage for the brand. Apple is the most valuable brand in the world. These fans justify by saying that this brand is for those who can afford to keep a pony. Second, Apple has loyal customers which most of the time willing to stand in line all day long just to be one of the first people who get their new iPhone, iPad, or Mac. To have a better understanding of Apple case study, we can take the Mac vs. The rise of Android ecosystem in the mobile and tablet space 3.
New products like iPhone X and iPad pro have been well received by the market Weaknesses 1. This also helps Apple to reserve a strong brand image. New technologies and strategic alliances offer opportunities for Apple. Impact of global recessionApple witnessed a very slow economic growth in the year 2013 and 2014, this was the time of global recession in 2013. So, by offering varieties of products, Apple manages the product failure risks as well.
It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Strengths Innovation: Apple, which rose to prominence behind the visionary leadership of Steve Jobs, has had a knack for staying ahead of the fast-moving technology curve. The direct competitor of Apple is Samsung. For example, the company carefully selects the authorized sellers of its products. It is evident that rise in wages is affecting and causing an increase in the prices of the products of Apple. It was founded in 1976.
However, the Korean telecommunication company encountered some problems related to their last product, the Samsung Galaxy S7. The release of Macbook Pro has also brought laptop sales back on track. Apple can also invest in these areas to find faster growth and to grow its popularity. Organizational Dynamics, 42 2 , 92-99. Market potential: Apple could be a growing company in a very growing market.
The company came top of the list of most valuable companies in world in 2016 published by Forbes. It is pertinent to mention here that it is the crucial aspect of the supply chain of Apple. Its market capitalisation is at 940 Billion dollars roughly. In addition, because of its premium pricing strategy, the company has the weakness of the dependence of sales on high-end market segments. The company permanently renews itself. Weaknesses are internal factors that are obstacles to business growth.
Weaknesses of Apple Apple products are usually expensive. It become the primary North American company to cross 700 billion greenbacks and in 2014 was the biggest publicly listed company within the world. However, such a high level of customer loyalty cannot be achieved without investing in customer engagement. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. Since 2011 till his departure from this world.
Apple leads the digital music revolution with its iPods and iTunes online store. Its newest release iPhone X has seen very high level of popularity and rising sales and also driving profits of the brand higher. And the product features greater storage capacity, which may prompt businesses to take a closer look. Essentially these are inadequacies that could possibly dent its leadership position in the market and also could hinder overall growth. Thus, the concentration of Apple on its sales and repair distribution is famous.
Launch of latest operating system in a timely manner to keep the interest e. Comes only in one form factor Opportunities 1. In such condition, Apple may become a target to show protest against anti-Americanism in China. Its produces are known to provide a seamless experience ad it is made possible through huge investment in research and development. Also, this can be used as a backup of better research and development department. The franchise remains a cash cow for the company, however, and the essential part of its rich ecosystem of products and services.